But I've realized that calling the Six questions "Administrative" limits their perceived usefulness. I also dislike acting on the varied and changing thing we call "perception". I'd rather deal with reality.
But the reality is that "Operational" is a better description than "Administrative". "Operation" implies everyday, front-line work that has the ability to adapt to new situations. "Administrative" implies a hands-off, set it and forget it mentality.
So, what I have now are the Big Red Question, The Four Directional Questions, and The Six Operational Questions. I'll still be using "customers", "users" and "audiences" interchangeably, but I probably won't be keeping score on that.