Wednesday, October 17, 2012

I hate it when others do this

But I've realized that calling the Six questions "Administrative" limits their perceived usefulness.  I also dislike acting on the varied and changing thing we call "perception". I'd rather deal with reality.

But the reality is that "Operational" is a better description than "Administrative".  "Operation" implies everyday, front-line work that has the ability to adapt to new situations.  "Administrative" implies a hands-off, set it and forget it mentality.

So, what I have now are the Big Red Question, The Four Directional Questions, and The Six Operational Questions.  I'll still be using "customers", "users" and "audiences" interchangeably, but I probably won't be keeping score on that.

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